J. Walter Thompson Company. Ted Wilson Papers, 1966-1977

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J. Walter Thompson Company. Ted Wilson Papers, 1966-1977

http://library.duke.edu/rubenstein/findingaids/jwtwilsonted/

The J. Walter Thompson Company (JWT), founded in 1864, is one of the oldest and largest enduring advertising agencies in the United States. Ted Wilson was an executive at JWT from 1947 to 1977. The Ted Wilson Papers span the years 1966-1977, and comprise correspondence, office files, client files, reports, and speeches that document Wilson's career as an administrator coping with JWT's financial difficulties resulting from the world-wide economic hardship of the mid-1970s. In addition, the papers illustrate Wilson's involvement in the reorganization of the company, as well as his management of several advertising account teams, including the New Holland Machine Company and the Phillips Petroleum Company. The papers mention a variety of JWT company operations, including company programs such as Communispond (communications consulting), while touching on a variety of social issues including the employment of minorities and the Watergate affair.

2.4 Linear Feet; 1800 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359773

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